What is the February Freeze?

The February Freeze is a consumer movement inspired by Scott Galloway's call to 'Resist and Unsubscribe.' Participants cancel unnecessary subscriptions and reduce discretionary spending during February 2026 to reset consumption habits and send a signal to companies about rising prices.

How much can I save by canceling subscriptions?

The average American spends $219/month on subscriptions. Most people have 3-5 subscriptions they've forgotten about or rarely use. A thorough audit typically saves $50-200/month ($600-2,400/year).

How do I find all my subscriptions?

The fastest way is to upload your bank statement to JustCancel.io ($5 one-time). It uses AI to scan for every recurring charge and gives you direct cancel links. You can also manually check your bank statements, Apple/Google subscription settings, and email for receipts.

Which subscriptions should I cancel first?

Start with: 1) Anything you forgot you had, 2) Duplicate services (multiple streaming, multiple cloud storage), 3) Services with free alternatives, 4) Subscriptions you use less than once a month. The biggest savings usually come from gym memberships, streaming bundles, and software subscriptions.

February 14, 2026 · 8 min read

The February Freeze: How to Audit & Cancel Every Subscription This Month

Scott Galloway told millions to resist and unsubscribe. Here's exactly how to do it — service by service, step by step.

What's the February Freeze?

On February 12, 2026, NYU professor and tech commentator Scott Galloway published "Resist and Unsubscribe" — calling on Americans to cancel their subscriptions to Amazon, Apple, Netflix, Google, and other tech giants during February.

The idea: just as Dry January gives people a chance to reset their relationship with alcohol, a February Freeze on subscriptions lets you reset your relationship with spending. Cancel everything non-essential. See what you actually miss. Keep only what passes the "would I sign up for this today?" test.

But Galloway's call wasn't just about personal finance — it's about sending a message. Wall Street watches subscriber numbers. When they dip, executives listen.

💡 The Quick Version

Don't have 30 minutes? Here's the fastest way to audit your subscriptions:

Download your bank statement (last 3 months, CSV or PDF)
Upload it to JustCancel — AI finds every recurring charge ($5 one-time)
Click the cancel links — go directly to each service's cancellation page

Average savings: $137/month ($1,644/year). Takes about 10 minutes.

The 5-Step February Freeze Audit

Step 1: Find Every Subscription You're Paying For

Most people think they have 5-8 subscriptions. The real number is usually 12-15. The ones you forget about are the ones costing you the most.

Check these places:

Bank statements — look for recurring charges (monthly AND annual)
Apple Settings → Your Name → Subscriptions (full guide)
Google Play → Payments & subscriptions
Email — search for "subscription," "renewal," "recurring"
PayPal → Settings → Payments → Manage automatic payments

Or skip all that and upload your bank statement to JustCancel — it catches everything in seconds.

Step 2: The "Would I Sign Up Today?" Test

For each subscription, ask yourself: "If I didn't already have this, would I pay for it right now?"

If the answer isn't an immediate yes, cancel it. You can always re-subscribe later. Most services make it easy to come back (they want your money).

Step 3: Cancel the Easy Ones First

Start with services that let you cancel online in 2 clicks. Here are the most commonly canceled:

Netflix — $15.49-22.99/mo
Spotify — $11.99/mo
Amazon Prime — $14.99/mo ($139/yr)
Hulu — $9.99-17.99/mo
Disney+ — $9.99-15.99/mo
ChatGPT Plus — $20/mo
Adobe Creative Cloud — $54.99/mo
YouTube Premium — $13.99/mo

👉 Browse all 630+ cancel guides with direct cancellation links.

Step 4: Tackle the Hard Ones

Some companies make canceling deliberately difficult (the Dark Patterns Hall of Shame). Set aside 30 minutes and power through:

Planet Fitness — requires certified letter or in-person visit
Xfinity/Comcast — retention agents will try to keep you
SiriusXM — phone call required, expect 20+ minutes
New York Times — chat only, may transfer you multiple times
LA Fitness — certified mail or in-person

Pro tip: call at 8 AM when wait times are shortest. Be polite but firm. "I'd like to cancel my subscription" — don't explain why.

Step 5: Set Up Anti-Subscription Habits

After the freeze, protect yourself from subscription creep:

Calendar reminders — set one 3 days before every renewal
Quarterly audits — re-run your bank statement through JustCancel every 3 months
The 48-hour rule — never subscribe to anything impulsively; wait 2 days
Free alternatives first — before paying, check if a free version exists (our guide to free alternatives)

What Galloway Got Right (and What He Missed)

Galloway targeted Big Tech specifically — Amazon, Apple, Google, Netflix, Meta, OpenAI. That's a political statement, and it's valid. But if your goal is actually saving money, the biggest waste isn't usually Netflix at $15/mo.

It's the stuff you forgot about:

The gym membership you haven't used since October
The cloud storage plan from 2023
The meditation app free trial that converted
The VPN you signed up for on vacation
The news site you subscribed to during the election

The average American spends $219/month on subscriptions. Most people can cut $50-200/month without noticing any difference in their daily life.

🔥 The Numbers Don't Lie

$219/month — average American subscription spending
$2,628/year — what that adds up to
3-5 subscriptions — number most people have forgotten about
84% of people underestimate their subscription spending
10 minutes — time it takes to audit with JustCancel

Services People Are Canceling This February

Based on trending searches and our data, here are the top cancellations during the February Freeze:

Amazon Prime — $139/year, most common target
ChatGPT Plus — $20/mo (#QuitGPT trending)
Netflix — price hikes pushing people out
Apple One — bundled but rarely fully used
YouTube Premium — free alternatives exist
Microsoft 365 — Google Docs is free
Uber One — only saves if you ride 4+ times/month
DoorDash DashPass — cooking saves more

Ready to Start Your February Freeze?

Upload your bank statement and find every subscription in seconds. JustCancel uses AI to identify recurring charges and gives you direct links to cancel each one.

Audit My Subscriptions — $5 One-Time →

No account needed. No recurring charges (ironic, right?). Money-back guarantee.