Data from our analysis of 1,189 subscription services · Updated February 2026
543 out of 1,189 services (46%) use at least one dark pattern to prevent cancellation.
Cancel button buried deep in settings or requires phone call
Multiple screens begging you to stay, discounts you didn't ask for
Free trial converts to paid with minimal disclosure
Weekly billing shown as daily cost, hidden fees, unclear plan tiers
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Data based on Just Cancel’s analysis of 1,189 subscription services and 269 mystery bank charges. Difficulty ratings are based on cancellation method (online vs phone vs in-person), number of steps required, presence of retention tactics, and user-reported experiences. Dark pattern classifications follow the FTC’s definitions from the 2024 “Click to Cancel” rule. Industry statistics from C+R Research (2024), Kearney Consumer Institute (2024), and UBS Evidence Lab (2025).