How Hard 1189 Companies Make It to Unsubscribe
February 2026 · Updated live from our database · Full cancel guide directory →
We analyzed 1189 subscription services to answer a simple question: how hard does each company make it to cancel?
The results are damning. While 59% of services let you cancel online with a few clicks, 13% make it deliberately difficult — requiring phone calls, in-person visits, or navigating intentionally confusing interfaces.
Every service in our database is rated on a 4-point difficulty scale:
46% of services (543 out of 1189) use at least one dark pattern to make cancellation harder than it needs to be.
These companies make cancellation the most difficult, often combining multiple dark patterns:
Some industries are systematically worse than others. Fitness and telecom companies are the most likely to use dark patterns, while streaming and software services tend to make cancellation straightforward.
We manually tested the cancellation process for each of the 1189 services in our database. Each service was rated based on:
Our database is updated continuously. Individual service ratings are available on each cancel guide page. Raw data is available via our public API.
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13% of the 1189 services we analyzed are rated "hard" or "very hard" to cancel.95 require a phone call, and 203 use retention offers to pressure you into staying.
Dark patterns are deceptive design choices that make cancellation intentionally difficult — hiding the cancel button, requiring phone calls, guilt-tripping with "are you sure?" screens, or offering discounts to delay your decision.
Yes. The FTC's "Click-to-Cancel" rule (effective 2025) requires companies to make cancellation as easy as sign-up. However, enforcement is still catching up. Read our analysis of the FTC rule.
More research: Subscription Spending Statistics · Cancel Difficulty Index · Dark Patterns Hall of Shame