← Back to Just CancelSubscription Statistics 2026: How Much Americans Really Spend
The average American spends $219/month on subscriptions — and most people underestimate their spending by 2-3x. Here's the full picture.
Key Statistics
Average monthly subscription spending$219/mo
Average number of active subscriptions12
Estimated amount spent unknowingly per month$133
Americans who have forgotten about a subscription42%
Annual subscription spending per household$2,628
Consumers who underestimate their spending by 2x+74%
Sources: C+R Research, Kearney, Chase Bank, West Monroe Partners, Waterstone Management Group
Average Spending by Category
📺 Streaming Video$46/mo
Netflix, Hulu, Disney+, HBO Max, Prime Video21% of total
🎵 Music & Audio$18/mo
Spotify, Apple Music, Audible, SiriusXM8% of total
💪 Fitness$32/mo
Planet Fitness, Peloton, ClassPass15% of total
🍔 Food & Delivery$35/mo
DoorDash, Uber One, Instacart+, HelloFresh16% of total
☁️ Software & Cloud$28/mo
iCloud, Google One, Adobe, Microsoft 36513% of total
📰 News & Media$22/mo
NYTimes, WSJ, The Athletic, Substack10% of total
🎮 Gaming$18/mo
Xbox Game Pass, PS Plus, Nintendo Online8% of total
📦 Other$20/mo
VPNs, dating apps, education, telehealth9% of total
Most Commonly Forgotten Subscriptions
Free trial conversions48%
Nearly half of free trials convert to paid without the user realizing
Unused streaming services34%
A third of streaming subscriptions go unused each month
App store subscriptions28%
Phone app subscriptions are the most commonly forgotten
Duplicate services22%
People pay for overlapping services (e.g., iCloud + Google One)
Post-breakup shared accounts15%
Shared accounts that continue billing after relationships end
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