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Netflix Price Increases 2026: Every Plan Compared (Is It Still Worth It?)

Updated February 2026 · 8 min read

Netflix has raised prices 7 times since 2014, and 2025’s increase pushed the Premium plan to $24.99/month — nearly $300 per year. If you’re wondering whether it’s time to downgrade, rotate, or cancel entirely, here’s everything you need to know.

💡 Quick math: The average US household spends $61/month on streaming — that’s $732/year. Netflix alone is 27-41% of that depending on your plan. Calculate your total →

Netflix Plan Prices in 2026

Plan
Monthly
Annual Cost
Streams
Standard w/ Ads
$7.99
$96/yr
2
Standard
$17.99
$216/yr
2
Premium
$24.99
$300/yr
4

Note: Netflix eliminated the Basic plan ($11.99/mo, no ads) in 2024. If you were on Basic, you were auto-migrated to Standard with Ads or Standard.

Complete Netflix Price History (2014–2026)

2014Standard: $8.99Premium: $11.99Launch pricing
2015Standard: $9.99Premium: $11.99+$1.00 Standard
2017Standard: $10.99Premium: $13.99+$1-2 all plans
2019Standard: $12.99Premium: $15.99+$2 all plans
2020Standard: $13.99Premium: $17.99+$1-2 all plans
2022Standard: $15.49Premium: $19.99+$1.50-2 all plans
2023Standard: $15.49Premium: $22.99+$3 Premium only
2025Standard: $17.99Premium: $24.99+$2.50 Standard, +$2 Premium

That’s a 100% price increase on Standard in 11 years ($8.99 → $17.99). Premium doubled too ($11.99 → $24.99). Meanwhile, Netflix’s content budget has shrunk from its peak, and the library is smaller than it was in 2018.

The Hidden Costs of Netflix

Extra Member slot$7.99/mo

Required for anyone outside your household

Premium upgrade for 4K+$7/mo vs Standard

Only plan with 4K/HDR — you're paying $84/yr extra for resolution

Ad-supported limitationsHidden

No downloads, limited catalog, 4-5 min of ads per hour

Password sharing crackdown$7.99/person

Extra members must verify location monthly

🔴 Real cost for a family of 4 sharing Netflix Premium + 1 extra member:
$24.99 + $7.99 = $32.98/month ($396/year) — for ONE streaming service.

Should You Cancel Netflix?

Ask yourself these three questions:

✅ Keep Netflix if:
  • You watch 10+ hours/month (cost per hour under $2.50)
  • You have kids who watch Netflix daily (it’s a babysitter)
  • You genuinely look forward to Netflix originals
❌ Cancel Netflix if:
  • You watch less than 4 hours/month ($4-6+ per hour)
  • You mostly rewatch old shows (they might be free on Tubi)
  • You’re paying Premium but only use 1-2 screens
  • You have 3+ other streaming services
🔄 Downgrade or rotate if:
  • You binge one show then ignore Netflix for weeks → subscribe 2-3 months/year
  • You’re on Premium but don’t need 4K → switch to Standard, save $84/yr
  • You can tolerate ads → Standard with Ads saves $120/yr vs Standard

How to Cancel Netflix (30 Seconds)

  1. Go to netflix.com/account
  2. Click “Cancel Membership”
  3. Confirm cancellation
  4. You keep access until your billing period ends

Netflix saves your profile and viewing history for 10 months. You can resubscribe anytime and pick up where you left off — no commitment, no penalty.

For the full step-by-step with screenshots, see our complete Netflix cancellation guide.

Best Netflix Alternatives (Free and Paid)

TubiFree

50,000+ titles, no account needed

⚠️ Ads, no originals

Pluto TVFree

Live TV channels + on-demand

⚠️ Ads, older content

Amazon Prime Video$8.99/mo

Huge library, included with Prime

⚠️ Interface is messy

Apple TV+$9.99/mo

Best original quality, 4K included

⚠️ Small library

Max (HBO)$9.99/mo (ads)

HBO originals, Warner Bros movies

⚠️ Price creeping up

Disney+$7.99/mo (ads)

Marvel, Star Wars, Pixar, kids content

⚠️ Limited adult content

The Streaming Rotation Strategy

Instead of paying for Netflix year-round ($216-300/yr), subscribe in 2-3 month bursts when new shows drop:

  1. Subscribe when a show you want drops (Stranger Things, Squid Game, etc.)
  2. Binge that show + catch up on anything else in your list
  3. Cancel before the next billing cycle
  4. Switch to another service (Max for HBO, Disney+ for Marvel, etc.)

At 3 months of Netflix per year, you’d spend $54-75 instead of $216-300. Read our full guide on streaming rotation.

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FAQ

How much does Netflix cost in 2026?

Netflix Standard with Ads costs $7.99/month, Standard costs $17.99/month, and Premium costs $24.99/month. The Basic plan was eliminated in 2024.

How many times has Netflix raised prices?

Netflix has raised US prices 7 times since 2014. The Standard plan went from $8.99 in 2014 to $17.99 in 2025 — a 100% increase in 11 years.

Is Netflix worth $25 a month?

The Premium plan ($24.99/mo, $300/yr) is only worth it if you need 4 simultaneous streams and 4K quality. Most households are better off with Standard ($17.99) — you get 2 streams and 1080p, saving $84/year.

How do I cancel Netflix?

Go to netflix.com → Account → Cancel Membership. You keep access until the end of your billing period. Netflix saves your profile for 10 months in case you want to come back.

What are the best Netflix alternatives in 2026?

For price: Tubi and Pluto TV are free. Amazon Prime Video ($8.99/mo) has a huge library. For quality originals: Apple TV+ ($9.99/mo) or Max ($9.99/mo with ads). For sports: YouTube TV ($72.99/mo) or ESPN+ via Disney Bundle.

Bottom Line

Netflix at $18-25/month isn’t outrageous for heavy viewers, but it’s become a luxury streaming service. If you’re paying for Premium and barely watching, that’s $300/year you could redirect. At minimum, audit whether you’re on the right plan — downgrading from Premium to Standard saves $84/year with almost no difference in experience for most people.

And Netflix is probably just one of many subscriptions quietly draining your account. The average person has 12 active subscriptions — most don’t realize it until they scan their bank statement.

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