Updated 2026-02-15 · 6 min read
Every YouTube video, podcast, and tech blog pushes VPNs like they're essential. NordVPN, ExpressVPN, Surfshark — sponsors spend $500M+/year on influencer marketing alone. They make it sound like you're naked on the internet without one. The reality? Most people don't need a VPN, and the ones who do can get by with a free option.
Here's what VPN companies don't tell you: they pay YouTubers $50-100 per sign-up. That "honest review" of NordVPN? The creator made $5,000-50,000 from it. VPN marketing is one of the highest-paying affiliate categories in tech — which is why every creator pushes them regardless of whether their audience needs one.
| VPN | Monthly | Best Deal | Real Annual |
|---|---|---|---|
| NordVPN | $12.99 | $3.09/mo (2yr) | $99.48 (renews at $139) |
| ExpressVPN | $12.95 | $6.67/mo (15mo) | $99.84 (renews at $155) |
| Surfshark | $12.95 | $2.49/mo (2yr) | $59.76 (renews at $59.76) |
| ProtonVPN | $9.99 | $4.99/mo (2yr) | $119.76 (or free tier) |
VPNs hook you with a cheap 2-year rate, then renewal price jumps 40-100%. That "$3.09/month NordVPN deal" becomes $11.59/month when it renews. Always set a cancellation reminder before the renewal date.
| Option | Cost | Best For |
|---|---|---|
| iCloud Private Relay | Free (with iCloud+) | Safari browsing privacy (Apple users) |
| ProtonVPN Free | $0 | Basic VPN needs (no data cap) |
| Cloudflare WARP | $0 | Faster DNS + basic encryption |
| Brave browser (built-in) | $0 | Ad/tracker blocking without VPN |
Many people have multiple "security" subscriptions that overlap:
| Service | Annual |
|---|---|
| NordVPN | $99-139 |
| Norton 360 (includes VPN) | $90-350 |
| Dashlane (includes VPN) | $60 |
| Total if stacked | $249-549/yr |
If you have Norton 360 AND NordVPN, you're literally paying for two VPNs. Audit your security subscriptions.
If you're paying for a VPN because a YouTuber told you to, cancel it. HTTPS already encrypts your traffic. If you genuinely need one (geo-streaming, torrenting, censorship), ProtonVPN Free is unlimited and trustworthy. Save $60-150/year by being honest about whether you actually use it.
VPNs, antivirus, password managers, identity protection — upload your bank statement to find the overlap.
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