Updated February 2026 • 5 min read
Sprout Social costs $249/month for Standard, $399/month for Professional, or $499/month for Advanced — per user. A 3-person marketing team on Professional pays $14,364/year for social media management. Here's how to cancel and what to use instead.
🔴 Per-user pricing: Sprout Social charges per user, per month. Every person you add multiplies the cost. A team of 5 on Standard = $1,245/month = $14,940/year.
⚠️ Annual contracts: Sprout Social pushes annual contracts hard. If you signed one, you likely owe the remaining months. Check your contract for an early termination clause — some allow 30-day exit with a penalty fee.
Sprout Social is a publicly traded company (SPT) that needs to show revenue growth every quarter. Their strategy:
Sprout Social's #1 selling point is "social listening" — monitoring brand mentions and competitor activity. It's genuinely useful but wildly overpriced. Brandwatch and Mention.com ($41/mo) do dedicated social listening at a fraction of the cost. Google Alerts (free) covers basic brand monitoring. If listening is your main use case, get a specialized tool instead of paying $249/mo for a tool that also does scheduling.
Before canceling, export everything:
Bottom line: Sprout Social is the most expensive social media tool in its category — 2-5x more than competitors with similar features. Unless your team needs enterprise-grade social listening and compliance features, you're dramatically overpaying. Switch to Buffer or Agorapulse and redirect $10,000+/year to actually creating content.
Direct cancel link + step-by-step instructions
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