How to Cancel Ro (Roman) in 2026
Updated February 2026 · Difficulty: Medium · $20-200+/mo
📌 Ro = Roman + Zero + Plenity
Ro Health rebranded from Roman. They now offer multiple product lines: ED treatment (formerly Roman), weight loss (Ro Body/Plenity), hair loss, skincare, and more. This guide covers canceling any Ro subscription.
How to Cancel
- Log in at ro.co
- Go to Account > My Treatments
- Select the subscription you want to cancel
- Click Cancel or Manage Subscription > Cancel
- Ro may offer to pause, change frequency, or discount your plan
- Confirm cancellation
- If the online option doesn't work, email care@ro.co
Ro Product Pricing vs. Pharmacy Alternatives
ED Medication (Sildenafil/Tadalafil)
- Ro: $2-11/dose depending on plan
- Generic sildenafil + GoodRx: $0.30-2/dose at Costco, Walmart, or CVS
- Mark Cuban's Cost Plus Drugs: Sildenafil $3.60/30 tablets (not per dose — $0.12/dose)
- Annual savings switching to pharmacy: $200-800+
Hair Loss (Finasteride/Minoxidil)
- Ro: $20-35/month
- Generic finasteride + GoodRx: $5-15/month
- OTC minoxidil (Costco/Amazon): $10-15/month (6-month supply ~$30)
- Cost Plus Drugs finasteride: $4.20 for 30 tablets
- Annual savings: $120-300
Weight Loss (GLP-1 / Compound Semaglutide)
- Ro Body: $99-199/month for compound semaglutide
- Brand-name Wegovy/Ozempic: $1,000-1,500/month (may be covered by insurance)
- With insurance coverage: $25-100/month copay for brand-name GLP-1s
- Compound semaglutide from other telehealth: $150-300/month (Henry Meds, Calibrate)
- Note: FDA has questioned compound semaglutide safety — brand-name through insurance is preferable if available
The DTC Telehealth Business Model
Ro, Hims, Hers, and similar companies all work the same way: an online questionnaire (reviewed by a provider in minutes), a prescription, and medication shipped to your door at a markup. The convenience is real — but you're paying 2-10x what you'd pay at a pharmacy for the same generic medication. For ongoing prescriptions, the math almost always favors getting a prescription from your regular doctor.
The Cost Plus Drugs Alternative
Mark Cuban's Cost Plus Drugs (costplusdrugs.com) sells generic medications at cost + 15% markup + $5 pharmacy fee. For many medications Ro prescribes, Cost Plus is 80-95% cheaper. You'll need a prescription from your doctor, but the savings are dramatic. Sildenafil: $3.60/30 tablets vs $30-100+ through Ro.
💰 The Pharmacy Switch
Getting a doctor's appointment ($25-50 copay with insurance) + generic medication via GoodRx or Cost Plus saves most Ro customers $200-1,000/year compared to Ro's subscription model. One doctor visit per year replaces 12 months of telehealth subscription fees.
🔍 Find all your telehealth charges
Upload your bank statement to JustCancel and we'll find Ro, Hims, Hers, Done, Cerebral, and every other health subscription you're paying for.