Cancel Hims or Ro in 2026: Stop Overpaying for Generic Medications

Updated February 2026 • 7 min read

The Telehealth Markup Problem

Hims, Ro, and similar telehealth startups built billion-dollar businesses by packaging generic medications with slick branding:

• Hims hair loss (finasteride): $23-40/month → Walmart: $4/month
• Ro ED (sildenafil): $20-45/month → Costco: $6-15/month
• Hims anxiety (sertraline): $25-30/month → GoodRx: $4-8/month
• Hims skincare (tretinoin): $30-50/month → Generic cream: $10-15/month

You're paying 3-10x markup for a nicer package and a 5-minute telehealth consultation that renews automatically.

How to Cancel Hims

1. Log into forhims.com
2. Go to Account → Subscriptions
3. Click "Cancel Subscription" on each active plan
4. Complete the cancellation flow (they'll offer discounts)
5. Request your prescription be sent to a pharmacy of your choice

How to Cancel Ro

1. Log into ro.co
2. Go to Account Settings → Subscriptions
3. Cancel each active subscription
4. Contact support to transfer your prescription to an external pharmacy

The Smart Switch: Transfer Your Prescription

The key step most people miss: your prescription belongs to you, not to Hims or Ro. Request a prescription transfer:

1. Ask Hims/Ro for your prescription details (drug, dose, refills remaining)
2. Call your preferred pharmacy (Costco, Walmart, CVS) and say: "I want to transfer a prescription from [Hims/Ro pharmacy]"
3. They handle the transfer — you just pick it up (or get delivery from Costco/Amazon Pharmacy)
4. Use free GoodRx or Cost Plus Drugs for the best price

When Telehealth IS Worth It

• Initial consultation: Getting a prescription without an in-person visit has value (one-time)
• No insurance: If you lack insurance and need ongoing telehealth access (check GoodRx Telehealth for $20-75 one-time consultations)
• Convenience premium: If the time savings of auto-delivery is worth $200+/year to you