How to Cancel Meta Verified in 2026 (The Blue Check That Does Nothing)
Updated 2026-02-19 · 5 min read
✅ The Vanity Tax
Meta charges $14.99/month ($179.88/year) for a blue checkmark on Instagram and Facebook. Independent studies show no meaningful increase in reach or engagement for verified accounts. You're paying for a cosmetic badge and "priority support" that rarely answers faster.
Meta Verified Pricing (2026)
Mobile (iOS/Android): $14.99/month per platform
Web: $11.99/month per platform
Both Instagram + Facebook: Can be up to $29.98/month if purchased separately
Meta Verified for Business: $21.99/month — business badge, multi-page management
What you get: Blue checkmark, "proactive account protection," priority support, 100 free stars/month
How to Cancel
On iPhone
Open Settings → tap your name → Subscriptions
Find Meta Verified → Cancel Subscription
On Android
Open Google Play Store → Profile → Payments & subscriptions
Find Meta Verified → Cancel subscription
On Web
Go to Instagram or Facebook → Settings
Find Meta Verified → Manage subscription
Click Cancel
What Meta Verified Actually Does (and Doesn't)
Claims vs Reality:
"Increased reach": No evidence. Multiple studies show no meaningful difference in impressions.
"Priority support": Slightly faster responses to account issues — useful only if you get hacked.
"Account protection": Two-factor authentication is free. The "proactive monitoring" is vague.
"Blue checkmark": Once a sign of notability, now just means you paid $15. Value has been diluted.
"100 Stars/month": Worth $1 in creator earnings — costs you $15 to get $1.
The Social Media Premium Stack
Check if you're paying for multiple social media subscriptions:
None of these meaningfully improve your experience or reach
Cancel all of them and spend that $900/year on actual marketing (boosted posts get more reach than any blue check)
💡 The $15/Month vs $15 Boost Test
Instead of Meta Verified ($15/mo), spend $15 boosting your best-performing post each month. A $15 boost reaches 1,000-5,000 targeted people. The blue checkmark reaches zero additional people. For business accounts, boosting is strictly better ROI than verification.
🔍 Social Media Subscription Audit
Meta Verified, X Premium, Snapchat+, LinkedIn Premium — social media premiums add up silently. Upload your bank statement to JustCancel to find every social subscription you're paying for.