How to Cancel Mailchimp in 2026 — Export Your Contacts First

Updated March 3, 2026 • 6 min read

⚡ Quick Summary

Go to Account → Billing → Downgrade or Pause to switch to free. To permanently delete: Account → Settings → Permanently Delete Account. Export your contacts first — deletion is irreversible.

Mailchimp Pricing (What You're Paying)

The gotcha: Mailchimp charges based on total contacts, not active subscribers. Unsubscribed and bounced addresses still count against your limit unless you archive or delete them.

💸 The Hidden Cost Trap

A 5,000-contact list costs $75/month on Essentials or $100/month on Standard. At 50,000 contacts: $385-$450/month. Mailchimp's pricing scales aggressively — and they count unsubscribed contacts toward your limit.

Step 1: Export Your Data (Critical)

Before making any changes, export everything:

  1. Export contacts: Audience → All Contacts → Export Audience → Export as CSV
  2. Export campaigns: Campaigns → select campaigns → Replicate (to save templates) or screenshot results
  3. Export reports: Reports → select campaign → Export as CSV
  4. Save automation workflows: Screenshot or document your automation sequences
  5. Export templates: Email Templates → select each → Export as HTML

Your email list is your most valuable asset. Don't lose it.

Option A: Downgrade to Free Plan

If you have 500 or fewer contacts and send under 1,000 emails/month, the free plan might be enough:

  1. Log in to Mailchimp
  2. Go to AccountBilling
  3. Click Change Plan or Downgrade
  4. Select the Free tier
  5. Confirm the downgrade

You keep your contacts, campaigns, and account — just with reduced sending limits.

Option B: Pause Your Account

Mailchimp lets you pause for up to 3 months if you're not sure:

  1. Go to AccountBilling
  2. Click Pause
  3. You can't send emails while paused
  4. Your data and contacts are preserved
  5. After 3 months, it automatically resumes at your previous plan

Option C: Permanently Delete Account

If you want everything gone:

  1. Export all data first (see Step 1 above)
  2. Go to AccountSettings
  3. Scroll to Permanently Delete Account
  4. Enter your password and confirm
  5. All data is permanently deleted within 30 days

🚨 No Undo

Account deletion is permanent and irreversible. All contacts, campaigns, reports, automations, and templates are destroyed. Mailchimp cannot recover a deleted account.

Cheaper Alternatives to Mailchimp

Mailchimp has become expensive since Intuit acquired it. Better options at every scale:

💡 Cost Comparison at 25,000 Contacts

  • Mailchimp Standard: ~$230/month
  • MailerLite: ~$100/month
  • Beehiiv: ~$42/month
  • Kit (ConvertKit): ~$166/month
  • Brevo: ~$25/month (based on sends, not contacts)

Migration Checklist

If switching to another platform:

  1. Export contacts as CSV from Mailchimp
  2. Import into new platform (map fields: email, first name, last name, tags)
  3. Recreate key automations (welcome series, etc.)
  4. Update signup forms on your website
  5. Update DNS records if using a custom sending domain
  6. Send a test campaign from the new platform
  7. Cancel Mailchimp after verifying everything works

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Direct cancel link + step-by-step instructions

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