How to Cancel Instacart+ Membership (2026) — Is It Worth $99/Year?

Updated 2026-02-14 · 5 min read

Instacart+ costs $99/year or $9.99/month and gives you free delivery on orders over $35. But with Instacart's markup on grocery prices (15-25% above in-store) and service fees, many members are better off shopping in person. Here's how to cancel.

How to Cancel Instacart+

On Desktop

  1. Go to instacart.com/account/instacart-plus
  2. Click "Turn off auto-renew"
  3. Instacart shows retention offers — click "Continue to cancel"
  4. Select a reason and confirm
  5. You keep access until your current billing period ends

In the App

  1. Open the Instacart app → Tap your profile icon
  2. Tap "Instacart+"
  3. Tap "Manage membership"
  4. Tap "Cancel membership"

The Real Math: Is Instacart+ Worth It?

Instacart+ saves you: ~$3.99 delivery fee per order

Break-even: $99/year ÷ $3.99 = ~25 orders/year (about 2/month)

But you're losing: 15-25% markup on prices vs. in-store shopping

On a $100 grocery order: You save $3.99 on delivery but pay $15-25 extra in markups. Net loss: $11-21 per order.

💰 The Math Doesn't Lie: Unless you're ordering from stores with no markup (Costco, Aldi through Instacart sometimes match in-store prices), you're likely paying MORE with Instacart+ than without it. The "free delivery" is subsidized by inflated grocery prices.

Instacart Retention Offers

Got Instacart+ Through a Partner?

Some Instacart+ memberships come bundled with:

Cheaper Grocery Delivery Alternatives

Instacart+ is just one subscription. What else are you paying for?

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Quick Cancel Guide: Instacart Plus

Direct cancel link + step-by-step instructions

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