How to Cancel Hotjar in 2026
Hotjar costs $39-$171+/month for heatmaps, session recordings, and surveys. The free tier handles basic analytics for most small sites — here's how to downgrade or cancel.
Cancel/Downgrade Hotjar
- Log in at hotjar.com
- Go to Organization Settings → Billing
- Click Change Plan → select Basic (Free)
- Or click Cancel Subscription to remove billing entirely
Pricing
- Basic (Free): 35 daily sessions, basic heatmaps, limited recordings
- Plus ($39/mo): 100 daily sessions, filters, events API
- Business ($99/mo): 500 daily sessions, custom integrations, identify API
- Scale ($171+/mo): Unlimited sessions, priority support
Free Alternatives
- Microsoft Clarity (free): Unlimited heatmaps and session recordings — genuinely free, no limits
- PostHog (free tier): 5K sessions/month, open source, session replays
- Google Analytics: Free behavior flow analysis (no heatmaps but useful)
- Mouseflow (free tier): 500 recordings/month
💡 Pro tip: Microsoft Clarity is the Hotjar killer most people don't know about. It's completely free with unlimited heatmaps and session recordings — no session caps, no upgrade prompts. Made by Microsoft, works on any site.
Annual Savings: $468-$2,052+/Year
Switch to Microsoft Clarity and save the full Hotjar subscription — $468 to $2,052+/year depending on your plan.
🔍 SaaS tools add up silently. Upload your bank statement to JustCancel — we'll find every recurring charge draining your business account.