How to Cancel Max / HBO Max (2026 Guide) — The Name Changed, The Price Went Up

Updated 2026-02-24 · 5 min read

Max (formerly HBO Max, formerly HBO Go, formerly HBO Now) costs $9.99/month (with ads), $16.99/month (ad-free), or $20.99/month (Ultimate). After multiple rebrandings and price hikes, here's how to cancel from wherever you subscribed — and the binge-then-cancel strategy for HBO originals.

How to Cancel Max

Cancel on max.com

1. Go to max.com/settings/subscription
2. Sign in
3. Click Cancel Subscription
4. Confirm

Cancel Through Other Platforms

• Apple: Settings → Your Name → Subscriptions → Max → Cancel
• Google: Play Store → Subscriptions → Max → Cancel
• Roku: my.roku.com → Subscriptions → Max → Unsubscribe
• Amazon: Prime Video Channels → Cancel Max
• Cable/satellite bundle: Contact your TV provider to remove HBO/Max

The HBO Binge Strategy

Max Plan Comparison

• With Ads ($9.99) — Full library, ads on most content, 1080p, 2 streams
• Ad-Free ($16.99) — No ads, 1080p, 2 streams, offline downloads (30 titles)
• Ultimate ($20.99) — 4K Dolby Atmos, 4 streams, 100 offline downloads
• Best value: With Ads is fine for most people. The ads are shorter than cable TV. Save $84/year vs ad-free