Updated 2026-02-15 · 5 min read
Fitbit Premium costs $9.99/month ($79.99/year) — and Google keeps pushing you toward it every time you open the app. But here's the thing: your Fitbit tracks steps, heart rate, sleep, and exercise without Premium. The subscription adds detailed analytics, guided workouts, and a "readiness score." For most people, that's not worth $120/year.
When Google acquired Fitbit in 2021, they gradually moved features behind the Premium paywall. Your Daily Readiness Score, detailed sleep analysis, and wellness reports all used to be free — now they require Premium. You're paying for features your device already collects.
You MUST cancel through the same platform you subscribed on. If you signed up via iPhone, cancel through Apple settings — not the Fitbit app. If you signed up via Google Play, cancel through Google Play. The Fitbit app will show your subscription status but may not let you cancel directly.
| Feature | Free | Premium |
|---|---|---|
| Steps, distance, calories | ✅ | ✅ |
| Heart rate monitoring | ✅ | ✅ |
| Sleep tracking (basic) | ✅ | ✅ |
| Exercise tracking | ✅ | ✅ |
| Daily Readiness Score | ❌ | ✅ |
| Sleep Profile & Score | ❌ | ✅ |
| Guided workouts (video) | ❌ | ✅ |
| Wellness reports | ❌ | ✅ |
| Stress management score | ❌ | ✅ |
| Advanced insights/trends | ❌ | ✅ |
The core functionality — step counting, heart rate, basic sleep, exercise tracking — is all free. Premium adds analytics and insights on top of that data. Most people glance at their stats once a day and don't use the detailed reports.
How many fitness subscriptions are you paying for?
| Service | Monthly |
|---|---|
| Fitbit Premium | $9.99 |
| Gym membership | $10-60 |
| Strava | $11.99 |
| Peloton App | $12.99 |
| Apple Fitness+ | $9.99 |
| Total (all five) | $55-105/mo ($660-1,260/yr) |
If you have a gym membership AND a fitness app AND Fitbit Premium, you're paying triple for the same goal. Pick one. Your Fitbit's free features + YouTube workouts + a gym is more than enough.
If you're frustrated with Fitbit pushing Premium, consider:
Your Fitbit tracks everything important for free. Premium adds analytics that most people don't regularly use. Cancel it, try going without for a month. If you genuinely miss the detailed insights, resubscribe. But 90% of users won't notice a difference — your step count and heart rate are still right there on your wrist.
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