How to Cancel The Farmer's Dog 2026 — Is $6-12/Day Fresh Dog Food Worth It?

Updated March 2026 • 8 min read

The Farmer's Dog spent over $100 million on advertising — including that Super Bowl commercial that made you cry. But behind the heartwarming marketing is a subscription that costs $180-360+ per month for most dogs. That's $2,160-4,320 per year on dog food alone. For context, the average American spends about $500/year on all pet food.

How to Cancel The Farmer's Dog

Method 1: Email (Most Reliable)

1. Email help@thefarmersdog.com
2. Subject: "Cancel My Subscription — [Your Name]"
3. Include your account email and dog's name
4. State clearly: "Please cancel my subscription immediately and confirm via email"
5. They typically respond within 24-48 hours

Method 2: Through Your Account

1. Log into thefarmersdog.com
2. Go to Account → Subscription Settings
3. Look for Pause or Cancel options
4. Select Cancel Subscription
5. Complete the exit survey (optional but they'll push a retention offer)

Method 3: Pause Instead

You can pause deliveries for up to 8 weeks if you're not ready to fully cancel. This is useful if you want to try a cheaper food and see how your dog adjusts before committing to cancellation. Just remember pauses auto-resume.

The Fresh Dog Food Marketing Machine

Fresh dog food companies like The Farmer's Dog exploit a powerful emotional lever: pet parent guilt. The marketing implies that kibble is slowly killing your dog and only fresh, human-grade food will keep them healthy. Here's what veterinary nutritionists actually say:

• WSAVA-compliant kibble is nutritionally complete: Brands like Purina Pro Plan, Royal Canin, and Hill's Science Diet meet rigorous feeding trial standards
• Fresh food isn't inherently better: The form factor (fresh vs. kibble) matters less than the formulation and testing behind it
• "Human-grade" is a marketing term: It means the ingredients are legally edible by humans — it doesn't mean they're nutritionally superior for dogs
• Grain-free diets may cause heart disease: The FDA investigated a link between grain-free diets and dilated cardiomyopathy (DCM) in dogs

Affordable Alternatives (Vet-Recommended)

• Purina Pro Plan: $50-80/month for most dogs — WSAVA-compliant, backed by feeding trials, recommended by most vets
• Royal Canin: $60-100/month — breed-specific formulas, veterinary diet options
• Hill's Science Diet: $55-90/month — extensive research backing, prescription diet options
• Fresh food topper approach: Use quality kibble as base, add fresh food (cooked chicken, vegetables) as a topper — 80% of the benefit at 20% of the cost
• Costco Kirkland (Nature's Domain): $25-40/month — manufactured by Diamond, decent quality at budget price

The Cost Comparison

For a 50-lb dog over one year:

• The Farmer's Dog: ~$2,880/year ($240/month)
• Ollie (fresh): ~$2,400/year ($200/month)
• Nom Nom (fresh): ~$2,640/year ($220/month)
• Purina Pro Plan (kibble): ~$720/year ($60/month)
• Costco Kirkland (kibble): ~$360/year ($30/month)
• DIY fresh topper + quality kibble: ~$900/year ($75/month)

Switching from The Farmer's Dog to Purina Pro Plan saves $2,160/year — enough for premium pet insurance, annual vet checkups, AND treats, with money left over.

How to Transition Your Dog Safely

• Days 1-3: 75% Farmer's Dog, 25% new food
• Days 4-6: 50/50 mix
• Days 7-9: 25% Farmer's Dog, 75% new food
• Day 10+: 100% new food
• Watch for digestive upset — slow down the transition if needed
• Consult your vet if your dog has a sensitive stomach or specific dietary needs