Updated February 2026 · 5 min read
Disney+ has raised prices 4 times since launch, going from $6.99 to $15.99/month for ad-free. That's a 129% increase. If you've watched everything in your queue and you're paying $192/year for a service you open once a month — it's time.
✅ Difficulty: Easy
Straightforward cancellation online. No phone call required. But watch out for bundles — canceling Disney+ might cancel Hulu and ESPN+ too.
⚠️ Bundle Warning
If you have the Disney Bundle (Disney+ / Hulu / ESPN+), canceling Disney+ cancels the entire bundle. To keep Hulu separately, you'll need to sign up for a standalone Hulu plan before canceling.
| Date | Ad-Free Price | Increase |
|---|---|---|
| Nov 2019 (launch) | $6.99 | — |
| Mar 2021 | $7.99 | +14% |
| Dec 2022 | $10.99 | +38% |
| Oct 2023 | $13.99 | +27% |
| Oct 2024 | $15.99 | +14% |
Total increase: 129% in 5 years. The $6.99 launch price was a loss leader to build subscribers.
💡 How Many Subscriptions Are You Actually Paying For?
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