How to Cancel Blue Apron in 2026 — The Meal Kit Pioneer That Lost the Plot

Last updated: February 2026 • Difficulty: Medium

Blue Apron Real Costs

• 2 servings, 2 recipes/week: ~$52/week ($13/serving)
• 2 servings, 3 recipes/week: ~$72/week ($12/serving)
• 4 servings, 2 recipes/week: ~$72/week ($9/serving)
• 4 servings, 4 recipes/week: ~$128/week ($8/serving)
• Shipping: $10.99 per delivery (free threshold varies)
• Annual total: $2,700-6,600/year depending on plan

How to Cancel

1. Go to blueapron.com and log in
2. Click your account icon → Account Settings
3. Scroll to Plan section
4. Click Cancel Plan (not "Skip Week")
5. Complete the retention survey — they'll offer discounts
6. ⚠️ Cancel before your weekly order deadline (usually Wednesday for the following week)
7. Confirm cancellation — you'll get a confirmation email

Retention Tactics

• Free week/box: They'll often offer a free or heavily discounted box to stay
• "Skip instead?": Classic redirect from actual cancellation
• Discount pricing: $2-4/serving promos for 4-8 weeks — reverts to full price
• Stay firm: "I want to cancel my plan completely, not skip or pause."

Better Alternatives

• Cooking from scratch: The same Blue Apron recipes are free on their blog. Buy ingredients at the grocery store for $3-5/serving instead of $8-12.
• Dinnerly ($4.99/serving): The cheapest meal kit — simpler recipes, fewer ingredients
• EveryPlate ($4.99/serving): HelloFresh's budget brand — same logistics, lower price
• Budget Bytes (free): Recipes with per-serving costs — usually $2-4/serving
• Costco rotisserie + sides: $5 rotisserie chicken feeds 4 people with $5 in sides = $2.50/serving
• Grocery store meal kits: Many stores sell 2-serving meal kits for $10-15 — cheaper than Blue Apron with no subscription

The Math