How to Cancel Aura Identity Protection in 2026

Updated February 2026 • 7 min read

Aura charges $12/month individual, $22/month couples, or $37/month family for an identity protection bundle. The catch? Every single feature in the bundle has a free alternative. Here is how to cancel Aura and build the same protection for $0.

Cancel Aura Online

  1. Log in at aura.com
  2. Go to My Account → Subscription
  3. Click Cancel Subscription
  4. They will show retention offers (discount, pause, downgrade) — click through them
  5. Confirm cancellation
  6. You keep access until the end of your billing period

Cancel by Phone

Call 1-855-712-0021. Be prepared for retention attempts — they will likely offer a discounted rate or a free month. If you want to cancel, politely decline and insist on processing the cancellation.

60-Day Money-Back Guarantee

If you signed up within the last 60 days, you are entitled to a full refund. Mention the money-back guarantee when you call or cancel online. After 60 days, you will not receive a prorated refund — your access continues until the end of your billing cycle.

Build Aura's Features for Free

Here is what Aura bundles and the free alternatives for each:

💡 Total cost of free stack: $0/month. The only Aura feature without a free equivalent is the $1M identity theft insurance — which is underwritten by AIG, has extensive exclusions, and very rarely pays out. A credit freeze (free) is more effective protection than insurance.

The $1M Insurance Myth

Aura's biggest selling point is "$1 million identity theft insurance." The reality: this covers out-of-pocket expenses from identity theft (legal fees, lost wages, document replacement). It does NOT reimburse you for stolen money — your bank and credit card companies already do that under federal law. The $1M figure is a marketing number. Actual payouts are rare and small.

Aura's Brand Confusion

Aura has acquired and absorbed multiple identity protection brands: PrivacyGuard, Identity Guard, and others. If you signed up through one of those brands, your account may still be managed through their legacy portals, but cancellation ultimately goes through Aura. Same company, same cancellation process.

The Bottom Line

Aura bundles free tools and sells them as a subscription. Credit monitoring, VPN, password management, antivirus, and dark web monitoring are all available at no cost from reputable providers. Cancel Aura, spend 20 minutes setting up the free alternatives, and save $144-444 per year.

Quick Cancel Guide: Aura Identity

Direct cancel link + step-by-step instructions

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