Cancel Adore Me VIP 2026: Stop the $39.95/Month Charge You Keep Forgetting to Skip

Updated 2026-03-02 • 6 min read

⚠️ The skip-or-pay trap: Every month, if you don't actively "skip" by the 5th, Adore Me charges your card $39.95 as "store credit." This isn't optional. Many people have accumulated hundreds in unwanted credits. The FTC has investigated these practices.

How to Cancel Adore Me VIP

Go to adoreme.com and sign in
Click your Account icon
Navigate to Membership
Click Cancel VIP Membership
Navigate through retention offers (they'll try to keep you — decline everything)
Confirm cancellation

💡 Having trouble finding the cancel button? Adore Me (now owned by Victoria's Secret) has been known to bury the cancel option. If you can't find it, email hello@adoreme.com with the subject line "Cancel VIP Membership" and reference the FTC Click-to-Cancel rule.

How the VIP Model Works (Against You)

Adore Me's VIP membership is designed to charge you whether you shop or not:

First of every month: New VIP selections go live
By the 5th: You must either buy something OR click "Skip this month"
If you do neither: $39.95 is charged to your card as "store credit"
Store credits: Can only be used at Adore Me — they're not refundable to your card
The forgetting tax: Miss 3 months = $120 in credits you never asked for

Get Your Credits Refunded

If you have unused store credits:

Policy: Adore Me technically says credits are non-refundable
Reality: They will refund credits if you push back, especially citing the FTC
Script: "I'd like a refund of my unused VIP credits. I did not intentionally authorize these charges and they were made without my active consent to purchase."
Escalate: If chat refuses, email hello@adoreme.com requesting a supervisor
Nuclear option: File a complaint with the FTC (reportfraud.ftc.gov) and dispute charges with your bank

The Victoria's Secret Connection

Victoria's Secret acquired Adore Me in 2022 for $400 million. Despite the acquisition, Adore Me operates independently with the same VIP model. VS hasn't cleaned up the skip-or-pay system because it's extremely profitable — the "forgetting tax" is a significant revenue stream.

Alternatives Without the Skip Trap

Victoria's Secret: Regular sales, no membership required
ThirdLove: Buy when you want, no recurring charges
Aerie/American Eagle: Frequent 50-60% off sales, no membership
Target (Auden brand): Budget-friendly, no subscription
Amazon Essentials: Multi-packs, one-time purchase

🛍️ Adore Me, Savage X Fenty, Fabletics — all use the same skip-or-pay model. If you're signed up for multiple "VIP" programs, you could be losing $80-120/month in forgotten charges. Upload your bank statement to find them all.

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Quick Cancel Guide: Adore Me

Direct cancel link + step-by-step instructions